Iconicrafts · Swiss Made · since 2022

Iconic objects — born in the mountains.

A Swiss creative studio turning old alpine chairlifts and ski cabins into limited-edition exclusive decorative pieces.

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Our mission

No limits to creativity. Bold projects, brought to life.

We draw inspiration from the world around us — from simple, iconic things.

An old ski chairlift in Switzerland? We turn it into an outdoor line of furniture.

Traditional alpine îtres — the tiny stone-and-wood huts of Val de Bagnes? Reborn into elegant, sober tiny-home getaways.

We love iconic objects, locations and stories. Join us on this timeless journey.

Collection 01

La Pasay.

Iconicrafts' first limited edition — Swiss-made benches reborn from the original La Pasay chairlift, hand-finished in the studio for the gardens, terraces and chalets of the region.

From 1990 to 2022, the La Pasay chairlift carried generations above 2,000 metres over Val de Bagnes, in Bruson. When the line was retired, its seats were saved from the scrap-yard and brought back into the valley — each one now reborn as a numbered, hand-finished bench, ready to host warm moments and slow stories for a second lifetime.

Redesigning the past to craft the future.

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Dzorniva chairlift bench — steel and oak, set against fir trees and a brick wall

Collection 02

The Mountain Collection.

A lifestyle collection — a tribute to the mountain: its peace, its majesty, and the quiet sense of luxury it inspires.

Furniture, tableware and slow-living objects, each one numbered, hand-finished, and made to carry a piece of that altitude into everyday life. Opening the collection: Dzorniva — an outdoor bench in steel & oak, the first numbered piece of the series.

A little altitude, brought into everyday life.

View Dzorniva — CHF 2,990 →

Lone alpine cabin against a misty Dolomites peak — Dining Gondola

Coming soon

Hand-painted Verbier 1936 porcelain plate, red script signature on white — Mountain Tableware Series

Alpine dinnerware — coming soon

Three hand-felted alpine hot water bottles — snowflake, gondolas and 'be happy' embroidery — Bouillottes

Hand-finished — coming soon

Inspiration

Stacked split firewood, raw mountain material

Flock of sheep huddled close — the raw source of alpine wool

Misty forest of fir trees above the valley

Rain-Drop — a two-seater chairlift transformed into an architectural facade piece, anchored beneath a mountain roof

Design Stories

The Rain-Drop Collection.

A two-seater ski chairlift, reborn as an architectural facade piece. Fixed to a wall and anchored beneath a roof, the Rain-Drop lends any hotel or chalet the raw soul of the mountain — its brutalism, its silence, its history. Less an object than a presence: weathered steel that doesn't decorate a space, but quietly defines it.

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Restaurant interior with refurbished gondolas as private dining booths

Projects

01 — Dining Gondolas La Soupe au Lait

A pop-up restaurant where design, tradition and experience converge inside your establishment. Guests dine inside refurbished ski gondolas — intimate, candle-lit booths that turn a hotel terrace into a chic alpine setting, gathered around a gourmet cheese fondue. Each project is built around your venue, from concept to on-site installation.

Gallery