Iconicrafts · Swiss Made · since 2021

Iconic objects — born in the mountains.

A Swiss creative studio turning old alpine chairlifts and ski cabins into limited-edition exclusive decorative pieces.

Discover our Dzorniva Collection Join us

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Our mission

No limits to creativity. Bold projects, brought to life.

We draw inspiration from the world around us — from simple, iconic things.

An old ski chairlift in Switzerland? We turn it into an outdoor line of furniture.

An old fisherman boat on the coast of Morocco? It becomes a beach-club restaurant.

We love iconic objects, locations and stories. Join us on this timeless journey.

Collection 01

La Pasay.

Iconicrafts' first limited edition — Swiss-made benches reborn from the original La Pasay chairlift, hand-finished in the studio for the gardens, terraces and chalets of the region.

From 1990 to 2022, the La Pasay chairlift carried generations above 2,000 metres over Val de Bagnes, in Bruson. When the line was retired, its seats were saved from the scrap-yard and brought back into the valley — each one now reborn as a numbered, hand-finished bench, ready to host warm moments and slow stories for a second lifetime.

Redesigning the past to craft the future.

See magazine →

Collection 02

The Mountain Collection

Decommissioned alpine chairlifts and ski cabins — the originals that carried generations up the mountain — refurbished by hand and reborn as outdoor furniture and home objects. Each piece is numbered and one of a limited edition.

Refurbished red alpine chairlift seat standing in a wheatfield — Dzorniva

Outdoor bench · steel + powder coat · Edition of 20
View piece — CHF 2,990

Inside a converted gondola set up for a fondue dinner — Dining Gondola

4–6 guests · custom interior

Plates

Alpine dinnerware · coming soon

Bouillottes

Hand-finished · coming soon

Inspiration

Black-and-white archive photo of an empty modern chairlift going uphill

Black-and-white photo of vintage gondolas suspended above alpine peaks

Collection 03

Rain-drop

A softer line, inspired by the quiet coastlines of Morocco — warm light, slow horizons, and materials that hold onto the memory of the sun.

A small boat on the Moroccan coast at dusk, pink sky reflecting on wet sand

Handwoven Moroccan cushions and a brass tray on a textured rug — Woven Essentials

Cushions · hand-loomed wool

Restaurant interior with refurbished gondolas as private dining booths

Project

Dining Gondolas La Soupe au Lait

Retired Swiss gondola cabins, refurbished and re-engineered into private dining booths for La Soupe au Lait — each booth seats four to six guests in the original cabin, complete with restored brass fittings and a custom alpine interior.

Available as a turnkey hospitality fit-out. Engineering, provenance and on-site install handled from the Iconicrafts studio.

Request the project file →

Gallery